Four Friends.One Beach.One Mission.
Built in Hermosa Beach for the places where the sun don't shine. Four guys, one Kickstarter, one problem nobody else would name.
Chapter One
A Problem Nobody Was Solving.
Long days surfing, training, and chasing the sun came with the same uncomfortable trade-off: sweat, chafing, and an odor nobody wanted to talk about. The only options on the shelf were baby powders meant for infants and body lotions never designed for below-the-belt use.
So we built our own. A Kickstarter with 66 backers turned into the number-one bestselling deodorant on Amazon, and a brand a million guys have leaned on since.
Matt, Anthony, James, & Dave
Milestones
From Four Friends To A Million Customers.
Seven years, one bottle at a time. Here's what happened in between.
-
2019
66 Backers
Kickstarter launches Happy Nuts.
-
2020
#1 On Amazon
Bestselling men's deodorant in the category.
-
2023
Forbes Feature
National press picks up the story.
-
2025
1M Customers
A million guys lean on the formula.
-
2026
Three Brands
Family expands to Curves and Soles.
The Happy Family
